we are the Survey Specialists
85 River Street, Waltham, MA 02453
Glenn Davis (the "Data Doctor") was a cofounder and is the President of DataStar.
With over 35 years in survey research, Glenn plays a key role in all technical issues at
DataStar, providing expertise in research, programming, statistics and data-related
issues. He was instrumental in developing the systems and processes utilized at
DataStar for online surveys. Glenn's academic credentials include post-graduate work
in software engineering at Harvard University. He also has training and experience in
advertising, marketing and economics. Enjoys tennis, kayaking, sailing, reading and
Cynthia Biagini, Senior Project Director at DataStar, has been with DataStar since
1992. Her 30+ years of market research experience includes work at a clothing
retailer where she conducted qualitative and quantitative market research and was
responsible for survey methodologies, survey design, report analysis and focus
groups. Her specialties include data manipulation, writing cross-tabulation programs,
managing large scale projects, producing Excel reports and training. Cynthia has a BA
in Economics from Wheaton College (Norton, MA). Her personal interests include
reading, skiing, and spending time outside and with her family.
Kristin Hennessy, a Senior Project Director at DataStar, has been with DataStar since
completing a Bachelor of Science in Marketing with a minor in Computer Science from
Bentley College in 2000. At DataStar, Kristin is responsible for complex web
programming, Microsoft Excel report design and development, as well as
crosstabulation and data manipulation. In her spare time, Kristin enjoys following the
Boston sports scene (Go Sox!) as well as spending time with family and friends.
Ellie (Elaine) Smerlas was a cofounder of DataStar and currently serves a part-time
role as our Senior Account Executive. Ellie has 35+ years experience in market
research services and data. Ellie's key role at DataStar is client management with a
focus on new business development. Ellie's academic credentials include a Bachelor's
degree in Education as well as post- graduate work in statistics & market research.
She is a Boston Terrier enthusiast as well as an avid collector of antiques.
Corinne McCarthy has worked in the market research field for over 20 years and since
2002 at DataStar. She is well versed in many software applications, which allows for
flexibility and efficiency in dealing with a variety of situations and/or custom solutions
to sometimes complex problems. Corinne lives by the sea and in her spare time
enjoys any beach-related activities, as well as indoor/outdoor horticulture, furniture
refinishing and home improvement projects.
Sandra Dagostino brought her expertise to DataStar in 1998 as Coding Director.
Since then, Sandy has been instrumental in maintaining the efficient operation of our
coding and data entry functions, and ensuring high quality output.
Judith DiMarzo, Financial Director of DataStar, provides us with accounting, payroll,
financial reporting and human resources administration services. Prior to joining
DataStar in 1993, Judi held financial management positions in the defense and
banking industries. She holds a BA in Economics from the College of the Holy Cross
and a MBA from Suffolk University. Her interests include historic preservation.
Equally important to the overall functioning of DataStar is our support staff -- our
project assistants, coders and data entry personnel -- some of whom have been with
DataStar since its inception. They tirelessly wade through the mountains of paper
surveys which pass through our doors each year. Their role includes sorting, tracking,
editing, categorizing, entering and verifying survey responses, as well as direct project
support assisting our project directors in a wide variety of responsibilities.
Our team possesses a broad range of proven research expertise and specialized skills. Our staff is the lifeblood of DataStar. They are
among the most motivated, dedicated and creative people we have seen in our business, often going beyond what seems humanly
possible to ensure that your project is a success. We emphasize teamwork and cooperative efforts to ensure optimal quality and level of
service. As individuals, their background and strengths are as varied as their outside interests. We encourage you to get to know them
better and consider them part of your team as well as ours!
Thanks to all the DataStars... you make my life a whole lot easier!