A sample of observations, such as responses to a questionnaire, will generally not reflect exactly the same population from which it is drawn. As long as there is variation among individuals, sample results will be affected by the particular mix of individuals chosen. "Sampling error" (or conversely, "sample precision") refers to the amount of variation likely to exists between a sample result and the actual population.
"Confidence level" qualifies a statistical statement by expressing the probability that the observed result cannot be explained by sampling error alone. To say that the observed result is significant at the 95% confidence level is to say that there is a 95% chance that the difference is real and not just a quirk of the sampling.
"Sampling error" and "confidence levels" work hand-in-hand. A larger difference may be significant at a lower confidence level. For example, we might be able to state that we are 95% confident that a sample result falls within a certain range of the true population level. However, we can be 90% confident that our sample result falls within some broader range of the population level.
When comparing two observed survey results, the underlying principles are the same. The key question of whether a difference is "significant" can be restated as "is the difference enough to allow for normal sampling error?". This is the question that z-tests and t-tests can provide helpful data on.
NOTICE Documentation and original code copyright 1995-2006 by DataStar, Inc. (Waltham, MA). Reproduction of material for non-commercial purposes is permitted, without charge, provided that suitable reference is made to Starware/Stat and DataStar, Inc.
Neither Starware/Stat nor its documentation should be modified in any way without written permission from DataStar, Inc.
DISCLAIMER Starware/Stat is provided "as is" without warranty of any kind. The entire risk as to the quality, performance, and fitness for intended purpose is with you. You assume responsibility for the selection of the test and for the use of results obtained.
More information on Z-Tests
More information on T-Tests
More information on Sample Precision
NOTICE
Documentation and original code copyright 1995-2006 by DataStar, Inc. (Waltham, MA). Reproduction of material for non-commercial purposes is permitted, without charge, provided that suitable reference is made to Starware/Stat and DataStar, Inc.
Neither Starware/Stat nor its documentation should be modified in any way without written permission from DataStar, Inc.
DISCLAIMER
Starware/Stat is provided "as is" without warranty of any kind. The entire risk as to the quality, performance, and fitness for intended purpose is with you. You assume responsibility for the selection of the test and for the use of results obtained.
References
DataStar, Inc.
85 River Street, Waltham, MA 02453
781-647-7900
www.surveystar.com