Crosstabs (also know as crosstabulations, data tables, banner books, etc.) present your results in a familiar table format. Results are shown for the total sample, as well as "crossed" or sorted by various sub-groups (i.e., demographics) for analysis.
The "banner" is the set of column headings across the page. Each "banner point" is an important sub-group of your sample. Banner points may be demographics (Male vs. Female) or based on a response to any survey question (Users vs. Non-Users), or any combination of responses ("Male users who live in the Northeast).
Crosstabs are typically fully-labeled, showing your survey results in a concise, yet easy-to-read format.
If you prefer, we can take the initiative and provide you with tables following a format that, based on our experience, our clients find most useful. Or we can follow your specifications to the letter.
Please feel free to visit the Examples/Demos section of our website to see examples of crosstabs.
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