"We keep coming back because you provide great customer service, you know what you're doing and we trust that!"

-Comment from our 2006 Customer Satisfaction Survey


Ellie (Elaine) Smerlas, "President and Head Honcho," is a principal and cofounder of DataStar. Ellie has 25+ years experience in market research services and data. Ellie's key role at DataStar is client management with a focus on new business development. Ellie's academic credentials include a Bachelor's degree in Education as well as post- graduate work in statistics & market research. She is a Boston Terrier enthusiast as well as an avid collector of antiques and collectables.